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Peladeiros da Copa

It was a promotional marketing activity held by Brazil's World Cup Department, in the city of Recife, Pernambuco, to inaugurate the new stadium in the best way: with football matches! However, all teams were made up of ordinary people.

Users just needed to log in with their Facebook account, give a team's name and invite 7 friends to assemble it. After that, just share it on Facebook to ask for votes, the top 12 teams would participate in the first tournament.